The key lessons Learned from PrideAM's Trailblazers event.
Celebrate difference: 'the time for getting it right is now'
Trailblazers. In creative and media circles, just about everyone wants to be one.
But to be a real trailblazer, particularly in adland, you have to challenge convention and put yourself in the firing line.
PrideAM first stuck its head over the parapet in 2015. As the world’s first not-for-profit inter-industry organisation campaigning for more and better LGBT+ representation in advertising and marketing, it has been an increasingly impressive presence in the ad industry ever since. And we all know it’s needed.
Their Trailblazers event at Chime's offices last Thursday was an opportunity for both PrideAM and an expert panel to question how attitudes towards sexuality have changed over the last 50 years, and where exactly we go to from here to deliver true equality.