Outvertising gets bigger
In our marketing community we’re used to re-brands aren’t we? Well, we’re about to undertake our own.
In this case it was prompted by the realisation that we’ve matured from an LGBTQ+ network, into a campaigning organisation. We now see that our primary objective is to lobby brands and their partners to improve LGBTQ+ representation in their advertising. We’re confident this will drive a bigger and broader objective of helping to remove LGBTQ+ prejudice everywhere.
Our pro bono lawyers advised us that we were moving into a different space, and that we should recognise that. Their main advice was that we should structure differently.
So we’ve begun a process which includes greater governance, a formal not for profit legal entity, and more.
This coincided with you telling us the name and look and feel needed a bit of a refresh.
So we’re now working on our new brand which will emerge slowly - we’re a not for profit with no money, so forgive us if we aren’t able to do a 24-hour makeover! But we do have amazing volunteers who are working hard to make it happen.
Oh, and that new name? It’s Outvertising. That’s the name you preferred, so here it is. THANK YOU!