The importance of LGBTQ media
PrideAM's key objective is to ensure the LGBTQ community has more representation in advertising and is represented fairly in advertising.
We lobby brands and their agencies to achieve this.
We have seen an article posted on Campaignlive which debates the role LGBTQ media titles play in this. Some people have incorrectly attributed this to PrideAM. It was written by a PrideAM supporter but does not reflect the views of PrideAM.
We will do whatever we can to support those who join with us in promoting positive LGBTQ representation and recognise the important role the LGBTQ media sector play in this. We particularly encourage brands to begin their journey towards better LGBTQ representation in the LGBTQ media, to learn, and to develop an authentic voice within our community. And then to continue that engagement in the long term.
Our ultimate aim is for complete social acceptance of the LGBTQ community around the world, and we believe passionately that those of us who are privileged to work in advertising can use the power of advertising for good in this pursuit.